Best Law Firm Websites: Examples and Tips

By Mary Elizabeth Hammond

In this digital era, a profitable website is a must for any business—a law firm is no exception. Investing in a professional, reliable website will help you increase revenue, provide a customer-centric experience, and position you as an industry leader. 

In this article, we will:

  • Cover the elements of the best law firm websites 
  • Give actionable tips for creating profitable law firm websites
  • Provide examples of real websites for lawyers and explain why they’re successful

Why is Having a Good Law Firm Website Important?

Your website is one of the most effective tools for generating new business. However, with so much competition in the industry, a simple website without proper management won’t cut it. The American Bar Association reported that there were 1.3 million lawyers in the United States in 2020 and that number is growing. A strong website will help you stand out and make positive impressions on prospective clients. 

The best law firm websites provide many benefits, including:

  • Boosted client acquisition
  • Expanded credibility in the legal industry 
  • Increased client satisfaction
  • Higher ROI yields
  • Accelerated firm growth 

When it comes to marketing your law firm, your website should be a top priority. 

Bonus: Ensure all of your marketing efforts meet your ROI goals with this marketing checklist. 

What are Some Key Elements of the Best Law Firm Websites?


The best law firm websites have several factors that make them profitable. Listed below are key components that can help your website yield better results. 

1. A Smooth Client Experience

Websites for attorneys should be designed with the client in mind. They should be easy to navigate and simple to understand. Avoid complicated legal jargon—use plain language and keep the copy short and sweet. 

When prospective clients come to your site, they should be able to find the information they are looking for in no more than a few clicks. 

Ensure that the following information is easily accessible on your website:

  • How your firm’s legal services can help potential clients—Clearly list which areas of law you practice and what services you offer, as well as specific examples of how you’ve helped clients. 
  • How they can contact you—Immediate replies are a key differentiator toward winning clients over competitors. For the best results, use a client intake form with automated replies or instant responses from virtual assistants. 
  • A clear call to action (CTA)—Each page on your site should include a CTA to contact you. 

Tip: Refer to this article for tips on enhancing your client experience.  

2. Evident Branding

Websites for attorneys need strong branding. Good branding ensures your firm leaves a positive first and lasting impression among prospective clients. A unique brand also makes your law firm more memorable. 

Branding elements on your site include your logo, color scheme, imagery, font choice, and the tone of your writing. 

Improve your branding with:

  • Strong visuals—Use only high-quality images. Avoid stock photos or generic design templates as much as possible. Also, stick to a color scheme and be consistent in your font choice. 
  • Proof of your reputation—Share positive reviews and testimonials from previous clients. 
  • Authoritative voice and original content—Establish your authority with content related to your practice area. For example, if you’re a personal injury attorney, an article about what to do when you’re injured in a car accident provides practical advice compared to solely selling your services. It also establishes trust and expertise.  

Bonus: Learn the ins and outs of law firm branding in this post

3. Fast Site Speed

Slow site speed is detrimental to the overall website experience. People are impatient and if your site isn’t loading fast enough, they are likely to abandon ship and head to a competitor’s website. Slow site speed will also negatively impact your search engine optimization (SEO). According to SEMRush (an SEO keyword research platform), each webpage should load in under two seconds. 

Tip: Test your website speed here

4. Strong SEO

What’s the point of great websites for lawyers, if no one can find them? Increase the prominence and profitability of your website by investing in SEO. It’s a powerful marketing strategy that, when properly executed, makes your website appear on the first page of search engine result pages (SERPs). According to Backlinko (an SEO training institute), the top three Google search results receive more than 50% of all clicks. Simply put, the higher you rank on SERPs, the more leads you’re likely to get. 

Free guide: Download The Ultimate Guide to Search Engine Optimization for Lawyers to start implementing SEO best practices for your firm. 

Examples of Real Law Firm Websites

Example #1: The Champion Firm


The Champion Firm’s site has a lot going for it. First, it clearly states it’s a personal injury firm. Additionally, there are several CTAs including a “Get a Free Consult” button (front and center), a “Free Consultation” button with their phone number up top, and a “LIVE CHAT” option on the side—making it very easy to contact them. Plus, the case results and Google reviews listed establish their authority. There is also some clear branding with a black, white, and blue color scheme, consistent font choices, and images of the attorneys who practice there. 

Example #2: The California Innocence Project


The California Innocence Project gets several things right with its website. On the home page, there is a clear explanation of what they do and who they help. There are also multiple CTAs including a “Support the Project” button, a prompt to subscribe to their mailing list, and their contact information up in the corner. There’s no need to search around as all the information is clearly stated on an easy-to-navigate home page. 

Example #3: Davis Wright Tremaine LLP


The Davis Wright Tremaine LLP site takes a simple and effective approach geared towards clients and prospects. Once you land on their homepage, they immediately make it about you with their verbiage, “How can we help you?” Their simple navigation includes a drop-down menu that takes you to the information you’re looking for. For example, clicking on “a practice/industry” populates a list of all their practice areas and industries.  

Start Building Your Best Law Firm Website 

Position your firm as an industry leader and grow your firm’s presence with a custom, reliable site linked directly to your MyCase. With the MyCase website builder, your site can:

Try a risk-free 10-day free trial to see firsthand how a MyCase website can make your firm stand out.

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