Type the name of your law firm into any search engine and the results are sure to yield a series of reviews in tandem with your business information. These star ratings matter. They’re the first thing consumers take into account when pursuing your services. With the rise of Yelp and other online review sites, reputation management is a must. Knowing how to respond to online reviews both effectively and ethically is key.
In this checklist, you’ll learn how to:
Monitor online mentions of your firm
Reap the benefits of positive reviews
Counteract negative reviews