Digital marketing for law firms and solo attorneys is a bit of a black box, maybe even a little frustrating. You read about other attorneys blogging but are hesitant in fear because of the unknown time commitment; you see small businesses using Facebook for connecting with clients and the community, yet you’re still not sure how sharing pictures of you and your family at the Grand Canyon will help your law practice.
It’s those types of personal questions lawyers struggle with and having been coming to Gina Rubel, president and CEO of Furia Rubel Communications, for answers to since 2002. It’s also what she presented on in yesterday’s MyCase legal webinar “Digital Marketing for Law Firms.”
At the start, Rubel explains how digital marketing is essentially content marketing broken out into these areas:
- Social Media
- Thought Leadership & Public Relations
- Publications Syndicates
Specifically, Attorney Rubel touches on Social Media, Blogs and Video, with the majority of time spent covering the multiple social media networks and how important they are to marketing your law firm (even if you still don’t use social media, like 10% of the webinar attendees). Thought leadership and PR (press releases, sharing articles), publication syndicates (JD Supra, Lexology) and adding content to your law firm website are an important part of a content marketing/digital marketing strategy, but the bulk of this webinar covers social media, with some additional time spent on blogs and video.
Before covering the social media rules of engagement for Facebook, Twitter and LinkedIn, she sets the table with regards to the overall digital landscape and trends in digital media.
If 39% of lawyers have obtained clients from blogging and 76% of adults looking to hire an attorney go online for their search, it should be clear maintaining an authentic online presence and engaging with social media is key to bringing in new clients and running a successful law practice; if you are currently not involved in digital marketing, chances are you will want to be by the end of this presentation.
When covering the individual social media networks and best practices, Attorney Rubel shares statistics and examples of why depending on your practice area you should employ certain networks and maybe not spend as much time on others. For example, lawyers engaging in B2B law (corporate law, tax work, incorporation, etc.) might be better suited for LinkedIn vs. Twitter.
So is there any benefit to Twitter? If you want to be someone involved in the media and quoted as a thought leader about your practice area, it could be. Is Snapchat really a social network where users are looking for legal services? Are most lawyers spending time during the week using social media for professional purposes or is this just snake oil? Attorney Rubel provides answers and examples from attorneys and firms in the real world.
Finally, she shares five common digital marketing mistakes that are especially important to attorneys.
It’s a full hour of free legal marketing advice from the CEO of one of the nation’s leading legal marketing, web design, public relations, and social media agencies, so if you’re looking for help around online and digital marketing for your law firm, this is the webinar for you.
The full recording and slides are below — hope you enjoy and get some good ideas on how to using digital and content marketing to grow your law practice.
Also, congrats to our $100 Apple gift card winner Jenny Maldonado from Verberne x Maldonado LLP in Houston, TX.
See you at the next MyCase legal webinar in November!