Blogging 101 Part 2: Best Practices

English: my typewriter

(Photo credit: Wikipedia)

Last week, I discussed the basics of starting a legal blog: set your goals, choose a blogging platform, determine topics, and start writing.

Of course, it’s not really quite that simple. Those are simply the first steps. Once you’ve set up your blog, what next? How often should you post? How long should your posts be? What type of content should you include in your posts? And how do you obtain readers?

Blogging frequency

For starters, I would advise that for new law blogs, it’s important to post at least once a week or preferably twice a week. You may be able to reduce the frequency of posting once you’ve established your blog and have regular readers. But in the beginning it’s important to have a regular blogging schedule and to post frequently. Doing so maintains your readers’ interest and will increase the search engine optimization of your blog (SEO) since search engines looks for sites that are frequently updated with new content.

Post length

Ideally, your blog posts should be between 350-550 words, since people reading online content tend to look for short bursts of information. Of course, that’s just a general rule of thumb and you can occasionally write a longer post if the topic requires it. But even then, you might want to consider breaking your blog post up into two parts. That way you’ll shorten the length of the post and create even more content. But generally speaking, keep your blog posts short. Your readers will thank you!

Post content

One of the most difficult parts of blogging is coming up with fresh, new content on a regular basis. That’s why it’s important to stay abreast of what others in the blogosphere are saying by using the tools I discussed in last week’s post (Feedly and Prismatic). When you come across something that another attorney blogger has written that interests you and is topical for your blog, write about it and offer your take on the issue. Link back to the other blog and include a short quote from the post. Next, offer your opinion.

Then, send the other blogger an email or contact them via social media and let them know that you’ve linked to and discussed their post. By doing so, you’re engaging and interacting with other law bloggers, which is, after all, the whole point of social media. You’re also putting your blog on the radar of other lawyers. Finally, you’re helping to drive traffic to their blogs, something other bloggers appreciate and you also increase the chance that other bloggers will likely reciprocate that favor down the road.

Getting noticed

There are many ways to reach new readers. Share your blog posts on social media sites such as Twitter, Facebook, LinkedIn, and Google Plus. Include a link to your blog in your email signature. Link to other law bloggers, as discussed above, and make sure they are aware that you did so. Finally, submit your law blog to the major legal blog directories, including the ABA Journal’s Blawg Directory, Blawg.com, and Justia’s Blawg Directory.

Keep it up!

And there you have it! Follow these steps, post often and be patient. Periodically reassess your blogging strategy to ensure that you’re continuing to accomplish the goals that you originally set. If so, keep blogging and engaging with other bloggers. Before you know it, you’ll be well on your way to creating a thriving law blog!

–Nicole Black

App Check: Any.DO [non-legal] [task management]

any.doEach month I highlight web or mobile apps that are useful to lawyers. Sometimes the apps are developed specifically for lawyers and other times I feature non-legal apps that are nevertheless interesting to lawyers.

Today’s app is Any.DO, a user-friendly and versatile “to do” app. Any.Do is a free app that is flexible enough to fit into most workflows. It’s available as a broswer extension for Chrome, as an Android app and as an iPhone app.

Any.Do is a robust to do app and, like many of its competitors, you can add tasks via the web interface or the smartphone app, and can even share them with others if necessary. But what sets it apart is the way that it integrates with your smartphone and with Gmail.

For example, one useful feature is that if you add a task using your smartphone and it includes the name of someone stored as a contact on your phone, the app will connect the task to your contact and will automatically include a link to any contact information relating to that person.

Another great Any.DO feature is that the Chrome extension integrates with Gmail, prompting you to add an email-related task at the end of each email. The task you create is then linked to the email, so that you can quickly return to the email, should you need to do so in the future.

These are just a few of the great features offered by this versatile to do app. All in all, it’s a very flexible and user-friendly to-do app, so if you’re in the market for a to do app and haven’t yet found one that fits the bill, Any.DO might just be the one you’ve been looking for!

–Nicole Black

Guest Post: Top 5 Apps Every Lawyer Needs to Stay Efficient and Organized

Apps

(Photo credit: TerryBrock)

Today’s guest post was written by Chelsea Wilson. You can learn more about her at the end of the post.

*********

With an almost never-ending amount of work to do, every attorney could use a little help.  The apps below will give you the boost you need to make work just a little bit more manageable.

1. Evernote

There isn’t always a notepad around when you need one, but Evernote will never let you down. Evernote is a powerful note-taking app that is free and easy to use — but it isn’t just about taking notes: You can also snap pictures, copy website texts and gather research. Your data is searchable and sharable, and your devices can all sync with ease. Evernote is also useful if you travel frequently and need to wrangle your trip documents. Notepads may be comfortable and familiar, but Evernote is the next-generation solution that definitely deserves a try.

2. Dragon Dictation

Hate typing? Dragon Dictation is for you. When speech-to-text conversion technology was first introduced, it was quite buggy. The software has developed by leaps and bounds since then, and Dragon Dictation is at the forefront of consumer offerings.

How does it work? Hit the record button, then start talking, and Dragon Dictation will do the rest, registering your words and typing them into your document. When you’re finished, just press stop and your file is ready. You can add punctuation marks and other basic formatting with your voice, and errors diminish over time as the software adapts to you.

Typing can interrupt a good train of thought, but with Dragon Dictation, the train keeps on moving.

3. Fastcase

Lexis or Westlaw are the gold standards for legal research, but for some matters, you need a less costly alternative. Enter Fastcase. Fastcase allows users to research statutes and case law from both federal and state sources. Fastcase’s algorithms are also designed to surface relevant sources efficiently, so the experience is worth comparing to other solutions. Fastcase has over 500,000 users (including large firms and institutions), and costs about “80 percent less than comparable subscriptions on traditional services.” If you need a low-cost alternative to the big research solutions, Fastcase is for you.

4. Time Master

For many attorneys, revenue is hours based, so a decent time-tracking app is a must.  Time Master is for those attorneys who are also Apple fans, and it works with iPad, iPhone and iPod Touch. Not only can it track hours, but it can also handle client expenses as well. And with reporting, tracking, filtering, analysis and loads of other functions, it should be able to handle almost any task you need.

5. Dropbox

Simply put, Dropbox is one of the easiest ways to share large files. It’s free, sign-up is simple, and you can send files to anyone, even non-users. When big PDFs or other files bounce back to your email account, just load up the file to Dropbox and share the link with your recipient. If you need a large amount of storage space, plans start at $9.99/mo for 100gb.

Chelsea Wilson is the Community Relations Manager for Washington University School of Law’s online LL.M. Degree program, which provides foreign trained attorneys with the opportunity to earn a Master of Laws degree from a top-tier American university from anywhere in the world.

Blogging 101 for Lawyers

Writing ball keyboard

(Photo credit: Wikipedia)

These days, there’s a lot more to law firm management than simply running the day-to-day business of your law firm. There are IT issues to address, CLE requirements to stay on top of, and of course, there’s marketing your law firm. Because without clients, there’s no day-to-day business to run and law firm management won’t even come into play.

Unfortunately, marketing your law firm in the 21st century can oftentimes seem like an overwhelming prospect. After all, there are so many venues to choose from these days: print media, the Yellow Pages, television and radio commercials, billboards, and the many avenues of online advertising.

Of all the options, it’s the online advertising that can be the most confusing for lawyers since it’s a fairly new medium. And, there are so many choices: creating a website for your law firm, investing in Google or Facebook ads, participating on different social media sites, and blogging.

For many lawyers, the last option–blogging–is the least desirable since, at first blush, it appears to be the most time consuming alternative. But, when you use the right tools to help streamline the blogging process, it turns out that blogging can be a great way to market your law practice. This is because publishing a legal blog continues to be one of the best ways to create an effective online presence. Blogs help lawyers to stay on top of changes in their areas of practice while showcasing their legal expertise and increasing their law firm’s search engine optimization.

Starting a blog isn’t difficult. First, make sure that you enjoy the process of writing and choose a topic or topics about which you are passionate. Otherwise, the blogging process will be torturous for both you and your readers.

Next, determine your goals. Are you blogging to showcase your writing skills and your expertise, to meet and network with other lawyers, to attract media attention, to reach potential clients, to improve search engine optimization for your blog and/or website, or all of the above?

Now that you have set your goals, choose topics that interest you and that further your goals. Once you’ve done so, choose a blogging platform. Two popular options are WordPress (wordpress.org), a free and easy-to-use blogging platform or Typepad, which costs just $8.95 per month for a single blog.

Next you’ll need to locate content about which to write by using free online tools designed to help you do just that. Two of my favorite tools for discovering and tracking content are Feedly and Prismatic.

Feedly is a browser add-on (also available as a mobile app) that allows you to subscribe to blogs and news sites of interest to you. Using Feedly you can categorize your subscriptions and it also “learns” from your interactions with it and suggests additional relevant content.

Prismatic is a similar web and mobile app. It locates relevant content for you by crawling social networks and the web for content and then serves up content it deems most relevant to you based on your social networks, your chosen topics of interest and your past interaction with the program.

And, last but not least, download Zemanta, a browser add-on that is designed to supplement and assist bloggers. After you install the app,  Zemanta provides you with a ton of useful data based on a contextual analysis of the text of your post, including images with understandable license details (obtained from Wikimedia Commons, Flickr and various stock photo providers) and related articles.

So, to recap, determine your goals, choose your topics and start writing–that’s all there is to it! Take advantage of these tools and start blogging on a regular basis. Then, periodically reassess to determine whether blogging is helping you to achieve your original goals. If not, as is the case with just about every aspect of law firm management, revise your strategy as you go.

Blogging isn’t a perfect marketing solution for every law firm, but it might just work for yours. You’ll never know until you give it a try. So why not start today?

–Nicole Black

Law Practice Management Wrap Up

White Embossed Gift Wrapped Present

(Photo credit: Olive Oil Lady)

We here at MyCase love to read and learn everything there is to know about law practice management. So we make it a point to follow blogs that focus on law practice management in the 21st Century. And, every few weeks, we’ll share some of the posts that we found to be most interesting.

So now, for your reading pleasure–our wrap up of some of our favorite posts from the past few weeks:

–Nicole Black

Free Webinar: Solo & Small Firms -10 Ethics Red Flags You Need To Know

Red flags

(Photo credit: rvw)

New technology offers great opportunities for solo and small firms. But unfortunately, some bar associations have taken a restrictive approach to technology and some haven’t offered guidance at all. This leaves many solo and small firms confused about how to best take advantage of modern technology like cloud solutions, social media, or even practice trends like alternative billing or virtual law firms.

Join us for a free webinar 

on June 27th, 2013 at 11am PDT / 2pm EDT to learn about the top ten ethical red flags your firm should consider when taking on new technology.

Covered topics will include:
  • Confidentiality and security considerations when using cloud and mobile solutions
  • Attorney-client relationships, advertising, and other challenges when using social and online platforms
  • Virtual law office ethical issues, such as avoiding the unauthorized practice of law
  • Escrow account issues, alternative billing, outsourcing, and more.

>> RESERVE YOUR SEAT TODAY


Our Expert Presenters:

1188059-1499691975

  • Carolyn Elefant is the Founder and Principal Attorney with the Law Offices of Carolyn Elefant in Washington D.C. She is also an ABA-published author. She wrote “Solo By Choice” and is the co-author of “Social Media For Lawyers.”
  • 6a00d834516c2469e200e55005bdf38834-150wiNicole Black is an Attorney in Rochester, New York, the Business Development Director at MyCase, ABA-published author of “Cloud Computing For Lawyers” and co-author of “Social Media For Lawyers.”
 
CLE Accreditation Pending – We are currently working with the California State Bar to be able to provide free CLE credit to webinar attendees.

Register Now

Safety Concerns: Importance of Secure Legal Management

Locked

(Photo credit: ibeeckmans)

These days, more and more lawyers are using web-based legal management software. In fact, according to the American Bar Association’s Legal Technology Resource Center’s 2013 survey, the number of lawyers who used web-based software increased nearly 10% since last year, with solo lawyers leading the way:

Asked if they had ever used Web-based software, 30.7 percent of respondents answered affirmatively. That number is up from 20.9 percent in 2012 and 15.5 percent in 2011. Solo practitioners were the most likely to respond affirmatively at 40.2 percent.

In fact, the numbers are likely much higher. That’s because lawyers, like the general population, often use cloud computing services without even realizing it. For example, many lawyers often email with clients using web-based email services such as gmail or Hotmail and are completely unaware that they’re using email in the cloud.

Even so, according to the ABA survey, some lawyers continue to be reluctant to use cloud-based legal management software in their law practices due to confidentiality and security concerns related to outsourcing the handling of their client’s data to third parties. This, despite the fact that lawyers have always entrusted confidential data to third parties. Consider all of the people that typically have access to client files: process servers, court employees, building cleaning crews, summer interns, document processing companies, external copy centers, and legal document delivery services.

In all of these situations absolute security has never been required. Instead, ethics committees across the United States have uniformly concluded that due diligence requires that lawyers seeking to use web-based legal management software must take reasonable steps to ensure that confidential client data remains safe and secure.

This concept is summed up quite nicely in Ethics Committee Advisory Opinion #2012-13/4, which was recently handed down by the New Hampshire Bar Association Board of Governors and addressed the issue of whether a lawyer or law firm may use web-based legal management software:

 It bears repeating that a lawyer’s duty is to take reasonable steps to protect confidential client information, not to become an expert in information technology. When it comes to the use of cloud computing, the Rules of Professional Conduct do not impose a strict liability standard. As one ethics committee observed, “Such a guarantee is impossible, and a lawyer can no more guarantee against unauthorized access to electronic information than he can guarantee that a burglar will not break into his file room, or that someone will not illegally intercept his mail or steal a fax.”

In other words, absolute security is an impossibility and any time you entrust your data to a third party, you incur risk. This applies equally to any type of outsourcing, whether it is the outsourcing of administrative tasks or the management of your physical or digital data. So, regardless of the form the client information takes, the obligation remains the same: to take reasonable steps to ensure that sensitive client information remains confidential.

To read summaries of the New Hampshire opinion and other jurisdiction’s ethics opinions on cloud computing and the use of legal management software in your law practice, check out the American Bar Association’s useful comparative chart, which can be found here.

–Nicole Black

The Office is Dead: Law Practice Tools for the New World Order

Mitchell in his Winona law office

(Photo credit: Wikipedia)

Over at the wonderful LawBizBlog, renowned law firm management consultant Ed Poll features a post written by MyCase’s Matt Spiegel about the transformation of the law office.

In it, Matt explains how new and emerging technologies, including mobile tools and cloud-based law practice management systems, are making it easier than ever for lawyers to open up a solo practice or small law firm without the heavy up front investment required in the past. Head on over and give it a read!

A MyCase Practice: Daniel Schlanger | New York Debt Defense Attorney

schlangerYou won’t find many lawyers who can claim that they were in the business of organic farming before going to law school. But that’s only because you haven’t yet met Daniel Schlanger, New York debt defense attorney: ”Before I went to law school, I ran an organic farm in California for nearly 7 years. I got into organic farming because I felt like it was applied environmentalism. Instead of telling people what to do and how to do it–such as recycle more–I had the chance to actually practice what I preached.”

From farming to lawyering

The jump from running an organic farm to practicing law may seem like a big one, but as Daniel explains, the move isn’t as strange as it might seem. In fact, there’s a synergy between the two that might not be evident at first: ”I loved organic farming because it made the world a better place. But over time, as the business grew, it became further removed from the original environmental principles and ended up being more about straight business management. So, I decided I wanted to re-focus  in a way that kept that big picture–the social change piece of it.  I realized that to do so,  I’d have to go back to school. I wasn’t sure what I wanted to do but I knew I wanted to continue to make a difference in the world and to help people. So after giving ti some thought, I decided to go to law school. And sure enough, helping people and making the world a better place, is exactly what I do as a consumer protection litigator, just as I did as an organic farmer.”

Changing people’s lives, one client at a time

So, once he made the decision to attend law school, Daniel sold his farm, packed up his bags and headed to Boston to attend Harvard Law School, eventually becoming  a debt defense attorney. So now, instead of farming, his day-to-day life is focused on defending individual clients and bringing individual and class actions against debt collectors, auto dealers and more. His goal–to improve his clients’ lives and curb unlawful debt collection practices.

For Daniel, it’s satisfying and fulfilling work: ”My practice is focused on helping people with debt and credit-related problems. I love what I do because I go to work every day and do something that is useful and helps my clients put bad situations behind them. There are a lot of unfair practices in terms of debt collection and auto lending and I get a lot of satisfaction in feeling like ,on this narrow, but very important set of issues, I make things better for my clients. Because at the end of the day, my goal is to doing well while doing good.”

Using technology to provide better service to his firm’s clients

Daniel’s firm didn’t always use cloud computing software So, when Daniel decided to make the move to the cloud, he researched his options carefully, trying out a number of different cloud-based law practice management systems.

But in the end, the decision was obvious: MyCase was a perfect fit for his law firm: ”We quickly limited our choices to cloud-based systems. Once we did so, I tested all of the popular ones extensively and conducted trials of all of all of them. MyCase was by far the most intuitive and user-friendly, which was a huge plus since we’d had problems when using Time Matters previously. Its poor user interface had a negative effect on user adoption in our firm. But with MyCase, our lawyers really like inputting time as they go now because it’s so easy. The screens pop right up and you can pull up reports to see your time very quickly. It’s required much less intensive training for the staff–significantly less than Time Matters required.”

MyCase saves time and money

According to Daniel, the user-friendly MyCase interface makes all the difference. It has has greatly simplified the process of managing his firm’s practice, since he can access the system from anywhere, at any time.

“I’m never ever going back to premise-based software. With MyCase, it’s just a joy to be able to get onto the system from any web connection no matter where I am. We used to pay a lot of money to Time Matters consultants to keep the system up and running. They had to tweak it to get the annual updates to work and every time they worked on the system, you had to pay them a maintenance fee to keep Time Matters running,” he said. “MyCase is much better–it syncs through Google and the calendars and contacts sync to everyone’s phone easily. It’s a much more user-friendly environment, even more so now that we’ve become a “distributed” work force. It used to be that I had to remote into the office to access Time Matters. And scanning something when remoted into a different desktop and printer hook up was no easy task. With MyCase we no longer have those problems.”

Of course, streamlining his practice wasn’t the only benefit of moving to MyCase. According to Daniel, MyCase has improved his firm’s bottom line since it saves his firm time and money: ”Getting rid of our server was a huge money-saver. When our IT guy said we needed to buy a new servers for thousands of dollars and pay him to set it up and reinstall Time Matters–not to mention the expensive new warranty–that’s when we starting looking into MyCase. Then we moved to the cloud and that was no longer an issue–and we’ve never looked back.”

Advice for new lawyers

When asked if he had any advice for new lawyers, Daniel replied: ”For someone starting a practice, on a very practical level my advice for a small firm would be to go cloud-based from the very start. Free yourself from server-related headaches off the bat. From a more general standpoint, it’s really important for lawyers to develop a community. I’m lucky because there’s a fantastic community of consumer protection lawyers that is close knit, which has been so helpful to me over the years.  So I recommend that you find a community of advocates–not for the purposes of networking and business development–but instead so you can interact with and learn from others who share a love for the work that you’re doing. Law can be very isolating at times, especially in smal firms, so it’s importnat to connect with people who have the same passion that you do.”

–Nicole Black

Legal clients: Shouldn’t their needs prevail in the face of change?

The logo of STARFLEET International, the large...

(Photo credit: Wikipedia)

I graduated from law school in 1995. Since that time, technology has changed tremendously and has affected every aspect of our day-to-day lives, from how we communicate and interact with others, to how we shop, cook, travel and conduct business. And yet, many lawyers continue to practice law just as they did in 1995, refusing to change their attitudes about client service to comport with 21st century expectations.

Now, this isn’t necessarily surprising, given that the legal field is so traditional. After all, lawyers are trained to study past legal holdings and apply them to today’s legal problems. Ours is a precedent-based profession and predicting the future based on what happened in the past has historically proven to be a very successful way of doing business.

Unfortunately, that methodology is proving to be acutely ineffective in the 21st century given the tremendous and unprecedented rates of technological change. Never before has the world experienced such an incredible rate of change at such a fast pace.

I was reminded of this fact last week while watching “Into the Darkness,” the latest Star Trek movie. Now keep in mind that I’ve been watching the Star Trek movies since I became a bona fide Trekkie geek in law school (when I left a final exam early so that I could catch the premiere of “First Contact”).

When I was in law school in the early 1990s, most Star Trek technologies seemed unattainable in my lifetime. After all, back then we used DOS-based computers. Cell phones were a rarity and were incredibly expensive. The Internet was a pipe dream for the average citizen. Our cameras used film. Video cameras were huge beasts that cost a small fortune. We paid an arm and a leg for long distance phone calls. In fact, that was the case even after the turn of the century. It wasn’t until 2005 or so that our world began to change at a rate never before seen.

As I discussed in an earlier post, since 2005, our world has changed rapidly–and immensely. Social networks were launched, cloud computing exploded, and mobile devices suddenly came of age. In just a few short years, millions of people were interacting online, instantly sharing audio, images, videos, and ideas using just their smart phones. With just the touch of a finger, people now access information once found only in libraries or encyclopedias.

Even more astounding–like Star Trek, computers now have touch screen interfaces and respond to voice commands. You can video-conference with people worldwide using just your smartphone or tablet. 3-D printing has made Star Trek’s food replicators a reality. And, medical tricorders are no longer a Star Trek pipe dream.

And all of this became a reality in less than a decade. The rate of change is mind boggling. And no industry is immune, not even the precedent-based legal field.

And yet, perplexingly, according to a recent study conducted by Altman Weil, Inc., many lawyers in larger firms are refusing to change the way that they do business despite finally acknowledging that the the legal profession is undergoing an industry-wide paradigm shift in proportions never before seen.

As discussed in the press release, those surveyed (Managing Partners and Chairs at 791 US law firms with 50 or more lawyers) were well aware of the effects of the paradigm shift on the rapidly changing legal industry:

  • They are concerned that the demand for legal work is flat or shrinking in many practices.
  • They feel real pricing pressure from clients.
  • They recognize the competitive forces of commoditization and the emergence of lower-priced, non-traditional service providers.
  • They are coming to grips with the idea that aggressive growth in lawyer headcount may no longer make sense.
  • They believe that the pace of change is increasing.

And yet surprisingly, as explained by the ABA Journal, although survey respondents conceded that a fundamental, permanent change was underway most remained focused on short term goals such as increasing revenue instead of focusing on ways to effectively deliver legal services in the new legal landscape:

Law firm leaders say the paradigm shift is here to stay, according to a new Altman Weil survey.

Yet surprisingly they don’t put concerns such as delivering value to clients and improving efficiency at the top of the list when asked an open-ended question about the biggest challenges they will face over the next two years, reports the Am Law Daily (sub. req.). Instead, they cite increasing revenue, generating new business, growing their law firms and increasing profitability.

These survey results serve to highlight the extreme level of disconnect in the legal profession. Law firm leaders fully understand that rapid technological changes are affecting client expectations and needs and yet remain shortsightedly focused on tweaking the delivery of services to increase short term revenues rather then focusing on meeting client demands in the long term.

This approach is akin to covering a shotgun wound with a bandaid and is simply unsustainable in the long run. But the good news is that although larger law firms are unable (or unwilling) to pivot in the face of industry-wide change, smaller firms and solo practitioners are not. For example, solo and small firm lawyers are already improving the delivery of legal services to their clients by taking advantage of legal software which incorporates mobile apps and tools, including client portals with communication and collaboration features. So, BigLaw’s reluctance to institute fundamental changes in the delivery of legal services will only serve to benefit the more responsive solos and small firms in the long run.

In other words, BigLaw’s loss will ultimately result in gains for solo and small firm lawyers–and most importantly, for their clients. And isn’t that what really matters?

–Nicole Black