The Biggest Mistakes Lawyers Make With Their Websites [INFOGRAPHIC]

Marketing: it’s not something lawyers are taught in law school. This is unfortunate, since it’s not always easy to effectively market your law practice.

The good news is that one of the easiest ways to reach legal consumers is to create a website. Websites are the online equivalent of your law firm’s front door and can be a great way to showcase your firm and its strengths. But in this day and age, it’s important to take steps to ensure that your law firm’s website is the best it can be and that it’s been properly set up to maximize your law firm’s presence in the online marketplace.

To learn how to avoid the common website mistakes that lawyers often make and for tips on making the most of your law firm’s website, take a look at the infographic below: Lawyer-Website-Mistakes

  • Gyi Tsakalakis

    Nice job. You hit a lot of them here. Akin to No Metrics, is not having goals. What is the purpose of your firm’s website? To serve as an online business card? To persuade potential clients that you are the right person for their situation? To earn meaningful attention from people who are researching issues related to your practice? Your site’s design should be driven by your intended goals for it.

  • nikilblack

    Great points, Gyi. If you don’t establish goals up front, whether it’s websites or social media interaction or any kind of online presence, it difficult to assess your success. And you end up with a scattered presence with little focus. Setting goals is definitely key.

  • Turbervilles Solicitor

    Over and above your excellent list, the biggest other issue is that lawyers still tend to write for lawyers – writing for a web audience is different, you get about 2 mins max, and people skim read. Too much detail, and they are gone !

  • nikilblack

    Great point. It can be hard for us to leave the legalese behind, but doing so definitely makes for a better website!