Social media isn’t a new concept. It’s been around for a decade now and most lawyers realize that it’s important to understand basic social media concepts, if only for litigation purposes. Then there are those lawyers who seek to use social media for business development purposes, but don’t know where to start.
With so many social media platforms and so many choices, it can be difficult knowing which ones will work best for a specific law firm’s needs. There’s Twitter, Facebook, LinkedIn, Instagram, Pinterest, live video streaming services like Meerkat, and more. How are busy lawyers supposed to sort through all of the options and choose the right platforms for their law firms?
Navigating the social media maze isn’t an easy prospect and unless you’ve established your goals up front, it can be a challenge to make the right choices. Fortunately, lawyers don’t have to blindly dive into social media. There are guides available written by experts, many of whom are lawyers themselves, that can simplify the process.
The latest chapter to our ebook, The Pocket Guide To Launching Your Law Firm, is a perfect example. It was written by Allison Shields, law practice management and legal marketing expert and the author of “LinkedIn In One Hour For Lawyers.” In her chapter, Marketing Your Law Firm Using Social Media, Allison covers what lawyers can achieve using social media, introduces the major platforms, offers advice to help you get started, addresses the important ethical issues lawyers encounter when using social media, provides tips for online marketing, and much more.
Download your free copy today and learn all about using social media for business development and marketing. And don’t forget–you can access all of the chapters from this ebook that we’ve released so far here.