Without the proper attribution model in place, one can’t expect to measure or even define success from online or offline expenditures to promote their practice.
In our recent webinar, Stacey Burke, Texas lawyer turned law firm business consultant advised accountability for your marketing efforts to generate a lasting, positive ROI in your firm.
Challenging the longstanding narrative that lawyers aren’t marketers, Stacey distilled one of the more nebulous segments of marketing — the metrics — down to a simple reference guide for measuring success. And with a general understanding of which numbers feed directly into your bottom line, making calculated decisions on how to spend your annual marketing budget is not only approachable, it’s simple math.
Jump to a Topic
4:53 – How to prioritize your marketing
The four core promotional channels with the highest ROI for lawyers.
8:45 – How to pick the right vendors
Run through this simple self assessment and vetting process find the right fit for your firm
13:44 – Why measure marketing ROI?
Find out whether or not your marketing spend is justifiable.
15:58 – ROI components to measure
Between media costs and labor, how to calculate the total marketing investment of your law firm.
23:08 – Success metrics for online expenditures
These granular success metrics reveal the extent to which your marketing investments are paying off
31:34 – Success metrics for events
How to leverage the largest B2B marketing opportunity for any law firm.
34:23 – Marketing tools to use
A list of recommended marketing tools to use in your law firm.
38:34 – Marketing metrics that matter
The metrics that actually impact your bottom line and the glamour metrics that don’t.
47:09 – Q & A
Host Stacey Burke answers the audience’s burning questions on marketing.