Top Tips For Planning Your Law Firm’s Marketing In 2017

As the holidays approach and December draws to a close, it’s time to plan for 2017. During your downtime over the next few weeks, you’ll have a lot to think about when it comes to 2017 planning, whether it’s implementing new legal practice management software or other technology tools into your small law firm, improving client relationships by streamlining communication and improving law firm processes, or reaching more potential clients by revamping your law firm’s marketing.

If the latter is one of your primary focuses for 2017, then look no further! In this post you’ll find a roundup of some of our most popular posts from the past year on marketing and social media for lawyers, along with links to video recordings of webinars featuring legal marketing experts. In other words, you’ll have all you need to start planning your law firm’s marketing for 2017 and beyond.

Social media and online marketing for law firms

Find out how to market your law firm using social media in our ebook, The Pocket Guide To Launching Your Law Firm. In one chapter, Marketing Your Law Firm Using Social Media, Allison Shields, law practice management and legal marketing expert and the author of “LinkedIn In One Hour For Lawyers,” covers what lawyers can achieve using social media. She introduces the major platforms, offers advice to help you get started, addresses the important ethical issues lawyers encounter when using social media, provides tips for online marketing, and more.

To learn the ins and outs of using blogging and the various social media platforms to help achieve your 2017 marketing goals for your law firm, look no further than our blog post series on online marketing for lawyers. You’ll learn all you need to know about: 1) Blogging for lawyers, 2) Facebook for lawyers, 3) Twitter for lawyers, 4) LinkedIn for lawyers, and 5) Social media best practices for lawyers. Each of these blog posts was written by MyCase’s Legal Technology Evangelist, Niki Black, co-author of the ABA book, “Social Media for Lawyers: The Next Frontier.”

Of course, it’s important not to overlook another element of social media: paid advertising. But what’s the best way to use paid social media for your law firm’s marketing plan in 2017? Find out how to put paid social promotion to work for your law firm in this blog post written by Gyi Tsakalakis, a lawyer and legal marketing expert and consultant.

Offline marketing for law firms

Sure, online networking is important, but good ol’ face-to-face networking matters, too. That’s why Jared Correia tackles offline networking and explains how to make it work for your law practice in today’s connected environment in this chapter from our ebook, “Offline Networking: Using Referrals To Grow Your Practice.” In it, Jared focuses on maximizing your offline networking and discusses the different types of legal marketing and referral sources, the benefits of referral networking, how to improve your elevator pitch, and more.

Another issue lawyers often encounter is figuring out how plan for business development and client service when their time is limited. Never fear, you’ll learn about that and more in another chapter of our ebook written by Ed Poll, a well-known law practice management consultant and coach. In Clients: A Process For Getting And Keeping Them, Ed shares his wealth of knowledge on getting and keeping clients, including how to vet clients, how to get clients, how to set client expectations, how to provide the best client service, and much more.

And, for even more tips on improving your client intake check out this two-part blog post series written by Ray Gross, a legal marketing expert.

Budgeting for law firm marketing

Regardless of the whether you pursue an online or offline marketing campaign – or a combination of the two – in order to plan for 2017, it’s important to create and work within a budget. In a two-part blog post series, Stacey Burke, a lawyer who consults on marketing, business development, and law firm efficiency for small to medium sized firms, covers all you need to know about budgeting for marketing. In Part 1 she discusses the ins and outs of budgeting for your new law firm’s marketing initiatives. Then, in Part 2 she covers the top marketing necessities for new firms, including: 1) creating a law firm logo, business cards, and letterhead, 2) setting up a website for your firm, and 3) using social media in an efficient, cost-effective manner.

Don’t Miss These Legal Marketing Webinars!

And, last but not least, for even more great information to help you jumpstart your law firm’s marketing in 2017, make sure to watch the recordings of these great MyCase legal webinars from the past year:





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