This theme emerged early in yesterday’s MyCase webinar, where law coach and practicing attorney Roy Ginsburg shared ways to “Network Your Way to Success” as a solo lawyer (for both introverts and extroverts–everyone’s welcome). In addition to running a part-time solo practice, Roy has over 30+ years of legal experience and has spent over 10 years as a coach for lawyers.
From the start of the webinar, Roy acknowledged that the concept of networking as a solo practitioner probably isn’t the most appealing part of running a law firm for most lawyers– but it’s a part of the business you can’t ignore.
Many new solo and small firm lawyers struggle with bringing clients in the door while growing their practices organically and at a comfortable pace. One of the key things Roy emphasized is that attorneys are in the relationship business and the roadmap to success begins with one simple idea: you’ve got to get people to know you, to like you, and to trust you.
Throughout the webinar he offered lots of great tips on networking effectively, including:
- How to target your best network
- What to say to your audience
- How to use social media as a networking tool
- Ethics and how to handle referral fees
- How to expand your network
We can’t forget to give a shout out to Kari Petrasek of Petrasek Law PLLC in Mukilteo, WA for winning the $50 Amazon gift card. Nice work Kari!
And last but not least, make sure to join us next month when Ernie Svenson (yes, that’s Ernie the Attorney) shares advice on PDF basics for lawyers and how to work with digital paper during the next MyCase Webinar on September 29th. Hope to see you there! And catch up on previous MyCase webinars here.