In yesterday’s MyCase webinar, law marketing expert and bestselling author Stephen Fairley shared 10 Ways to Drastically Increase Lead Conversion. One of the things we learned in the first few minutes is that lead generation is one of the top 5 expenses for lawyers, and unless you’re actually converting those leads — it’s costing you even more! After all, a lead is a lead, and as an attorney, if you’re not following up, setting appointments and converting those leads into paying clients, your practice isn’t growing.
- How long it takes for a lead to go from hot to cold
- 3 goals for your first call with a new lead
- Tactics for signing up your leads at the initial consultation
- Proven ways to get your appointments to show up
- How one law firm tripled their conversion rate in 90 days
All of the Rockstars (you know we sometimes call ourselves Rockstars, right?) at MyCase would also like to congratulate the lucky webinar survey respondent and winner of our random drawing for a $50 Amazon gift card, current MyCase customer Amy M. McClin!
We hope you can join us for the next MyCase webinar next month. Don’t forget to check the MyCase blog in August for more information!