When was the last time you revamped your law firm’s website? Be honest! It was a long time ago, wasn’t it?
Don’t worry–you’re not alone. Updating a website takes a lot of time and energy and it’s something that often gets put on the back burner.
The problem is that websites are incredibly important to 21st century legal consumers. After all, nearly everyone is online and mobile and your website is the virtual equivalent of your law firm’s front door. That’s why it’s critical that your law firm’s website is modern, attractive, and meets the expectations of today’s legal consumers.
But, how do you know your web presence is outdated? Well, here are 5 surefire signs that it’s time to update your law firm’s website:
1. It looks like a Geocities site
Does your website look like a throwback to the 1990s? Does it have a page counter? How about blinking clip art?
Even if your website isn’t a relic of decades passed, if you haven’t updated it in over a year, then it’s probably time to revisit it and make some changes. Revisit your law firm’s website and bring it into 2014. Your future clients will thank you.
2. Lawyered up attorney bios
Do the attorney biographies on your firm’s website sound like they were written by lawyers? If you’re not sure, this Venn diagram from Matt Homann’s blog, the [non]billable hour should help:
3. Your website is clunky and difficult to navigate
Your website navigation should be simple and ensure that your customers can easily find useful information on your website. The navigation should be organized in a logical, thoughtful way, making it easy for visitors to get in touch with you. Also important is making sure your firm’s website is accessible and renders well on mobile devices.
4. No blog and/or social media integration
Today’s legal consumers expect social media integration. Make it easy for visitors to find a way to connect with your firm (and possibly its attorneys) on Facebook, Twitter, Pinterest and other social media. Is it easy for visitors to share information they find on your site on their own social media channels? And, if your firm has a blog, is the blog set up to allow comments and can you approve them prior to posting?
5. No integration with your firm’s law practice management software
Integrating your law practice management software into your website just makes sense. Doing so provides a functionality designed specifically for lawyers and provides clients with a streamlined user experience. Another benefit is that your firm’s website layout will be designed to maximize lead generation opportunities and increase your firm’s credibility, with both current and potential clients.
Some law practice management software providers like MyCase make it easy for you to integrate your practice management software right into your website. So, if you’re already using law practice management software, make sure to investigate their website offerings and see if their integrated websites will work for your business.
If you’d like to learn more, check this MyCase Website video and discover the advantages of updating your online brand with a professional and modern design and full MyCase integration:
Even better–we’ve got a special running so if you sign up for a MyCase Website by January 31, 2014 you can save $500! Sign up today! Your soon to be acquired clients will thank you!