Did you catch yesterday’s webinar, “Beers, Blogs, and Brands: A Comprehensive Approach to Law Firm Marketing,” featuring Sam Glover?
During this webinar, Sam discussed:
- How to identify and target your “sweet spot” customers
- Understanding the difference between your personal brand and reputation – and how to manage the two
- Website advantages, best practices, and how to drive visits from potential clients
- Blogging best practices and more!
One interesting fact that we learned from one of our polls nearly 40% of attendees had obtained a client from a social media site. Not bad!
You can watch a recording of the webinar below. And, don’t forget to sign up for our next complimentary webinar with Ed Poll, “Having Problems Getting Paid? Collecting Your Fees Within The Lines Of Ethics.” Check back here in a few days to register.
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Gyi Tsakalakis
August 1, 2013 — 1:55 pm
Sam makes a lot of great points (and has awesome slides). I recommend you watch it. However, I slightly disagree with some of his points about search.
First, merely optimizing websites (i.e. using code to tell Google what your pages is about) is not a complete picture of search engine optimization. At least not the way I think of it.
At its core, search engine optimization is marketing. SEO IS creating “great content.”
But it’s also about getting that content in front of audiences that appreciate it and are ready, willing and able to link to it, like it and otherwise publicize it online.
Of course, it also includes technical “stuff” (i.e. page load times, HTML markup, schema, etc).
But to get paying clients from search, you have to connect a lot of dots. You have to know your audience. You have to know how they use search. You have to know what they’re looking for. And you have to deliver something to them that motivates them to take action (i.e. link, share, email, and yes, call).
And if your law firm is a local business, there’s a whole additional world of local search factors that you have to mind.
But if you take the, “If I write it, they will come,” approach, don’t be shocked that it’s not “working.”