LinkedIn recently introduced a number of new features, including LinkedIn endorsements, which allow LinkedIn users to recognize their connections for their areas of expertise.
To endorse a colleague, pull up their LinkedIn Profile and you’ll see recommended areas of expertise for that person. Then click on the appropriate areas of expertise or add categories of your own choosing:
For a quick overview of the endorsement feature, check out this slide deck created by LinkedIn:
Can LinkedIn endorsements benefit your law practice? It certainly has the potential to do so. By strategically using LinkedIn endorsements, you can:
- Stay on your colleagues’ radar, especially those who might refer cases to you
- Highlight your colleagues’ areas of expertise, a simple gesture that will no doubt be appreciated
- Encourage reciprocal endorsements from your colleagues by adding appropriate skills to your profile
- Stay connected to your colleagues by sending them a quick thank you when they take the time to endorse you
LinkedIn endorsements are a simple, yet effective new feature. It just takes a second to endorse a colleague. So why not create some good will and see how it benefits your practice?
–Niki Black .
