When it comes to marketing your law firm, it’s important maintain a polished and professional brand image. Here are three resources that will help your firm look its best.
1 – A Professional, Well Designed Logo
Think about how many places your current and potential clients come in contact with your firm’s logo: business cards, letterheads, advertising campaigns, your website, etc. A well designed logo helps your firm make a positive first impression and will be the symbol that embodies everything your firm stands for (justice, confidence, experience, etc.).
Our favorite logo design resource is www.99designs.com – we even used their service for the MyCase logo! At 99designs, the process is truly unique:
- You host a “design contest” and first describe what you’re looking for.
- Designers will submit logo concepts for you to critique.
- When the contest is over, you only pay for the logo you like the best.
Additional Tips: Once you have a professional logo, it’s important to stay consistent and include it everywhere your clients come into contact with the firm. Remember, the purpose of your logo is to not only make a great first impression, but to create a memorable and lasting image that becomes recognized throughout the community.
Learn more about 99designs.
2 – You Don’t Have to be an AM Law 100 Firm to Sound Like One
While it’s certainly important to look great, it’s equally important to sound great. This is especially true for potential clients who are calling your law firm for the first time. Ideally, a representative of the firm will be able to answer and immediately assist the caller. However, in a small to medium size law firm setting, this is not always the case. The caller may get sent to voicemail, or worse yet, they may hangup and call your competition.
How you handle this situation can be the difference between retaining a new client and losing their business to the competition. Whether you’re able to answer all incoming calls or simply do not have the resources to get to everyone, we have a solution…
At MyCase, we use a call system called Grasshopper. It is a reliable and feature rich call answering system that lets you record custom greetings, route extensions to the correct employee/department, and get voicemail delivered straight to your email (and much more). In addition to creating a more polished and professional call experience, Grasshopper’s missed call log and voicemail delivery features let you respond to unanswered opportunities immediately.
Learn more about Grasshopper.
3 – Ditch That Old AOL or Hotmail Email Address
Believe it or not, using an old email domain (AOL, Hotmail, etc) can project the image that you are non-tech savvy and resistant to change. While we don’t necessarily agree that one should be judged by the email address they use, there is a certain stigma associated with these old email domains. However, we do think it’s easy to choose which of the following email addresses has a more professional feel:
- firstname.lastname@example.org or
The good news is that it’s simple to get an email address at a custom domain – something that looks like email@example.com.
At MyCase, we use the email service provided by GoogleApps which lets us use the @mycaseinc.com domain for our email addresses. You can use your law firm’s existing domain name, or for $10/year, you can register a new domain.
Get started with GoogleApps Email.