Yesterday’s webinar “SEO Today: Now What Does Google Want?!” was full of tons of useful, actionable information! If you missed it, watch a recording of the webinar and view the slide deck below to learn the basics of search engine optimization (SEO) and how to maximize it for the benefit of your law firm’s web presence.
In this webinar, Jennifer Ellis, attorney, educator, online marketing consultant, and ABA author of “WordPress in One Hour for Lawyers” discussed the basics of SEO and provided information on the tools you’ll need to start driving traffic to your website. Among other things, she explained:
- The difficulties surrounding modern SEO
- How to avoid black hat SEO efforts
- Why content is king
- The importance of local search
- Appropriate and inappropriate links