Running your legal practice’s website is probably not at the top of your to-do list. However, when it comes down to it, the website is one of the very best tools you have for bringing in new clients. It’s cost effective, easy to establish, and readily available. Putting up just any website will not cut it, though. You’ll need to invest in a website designed to provide for all of your needs and those of your customers.
These tips will help you to create a website that’s a better marketing tool for your business.
#1 – Teach and educate
As Google itself states, websites need to be user-friendly and driven by high-quality content. That means you need to ensure your readers can come to your site and learn something from you. If you have nothing but marketing language on your pages, you’ll limit their ability to gain instant trust from your site. Make teaching a key component of your site and you may see improvements in search engine rankings too as you earn backlinks and social shares of your helpful information
#2 – Establish a blog
Your legal practice website can easily be one with information and facts, but it should also be a place for engagement with your visitors. Establishing a blog is an easy tool to do this. You’ll be able to post updates, offer advice on newsworthy topics, and engage people in the comments. You can hire someone to handle this for you, of course, but offering this friendly tool really does help your site to do well both in search engine rankings as well as in customer-friendliness.
#3 – Integrate social media
As Forbes.com states, social media is a key component of the marketing of a small business. As a law firm, you need to embrace the use of social media properly. This means using sites like Twitter and Facebook to interact with consumers. You’ll love the ability to network on sites like LinkedIn, too. You don’t have to make it difficult, though. We’ve covered the topic before in our series Social Media for Lawyers—Done Right as well as other posts and infographics. Social media builds your business with word of mouth advertising that’s hard to get online.
#4 – Get data so you know what you are doing right
Another key feature that’s important to the marketing of a law firm is the numbers. You need analytics and key data to help you to know exactly what you are doing right. For example, with the right tools in place, you’ll know which ads are working for you and which are not. You can easily learn how traffic is getting to your site so that you can customize your game plan and make every dollar count.
#5 – You need search engine optimization
Each page on your website, your descriptions, and your data needs to be optimized for the search engines. This is the key method to ranking well in the search engines. You may know that SEO continues to change in terms of how it is done. However, it is still an integral part of your success marketing your business online.
As a legal practice, you need a professional organization that can work closely with your specific needs. You need a team that understands the legal limitations you have and one that has the resources to guide you through the legal process. Marketing online is one of the best tools for firms to gain new customers because it is cost effective. However, it is a powerful medium that gets results when the process is managed properly. The right features make all of the difference in your success.
To learn more about creating a great law firm website, make sure to watch the recording of our recent webinar with GyiTsakalakis below.